伦敦营销专业产品融合的定义和解释

2014-09-26 10:08:00      点击:
收敛的定义
产业融合是指一个行业融合到另一个行业,一个部门渗透到另一个部门,相互融合到一起,然后逐渐形成,相互发张的动态形式。行业融合可以分为三类产业渗透 产业交叉和产业融合。为了追求最大的利益,产业融合是最有效的方式。
技术创新
技术发展就是用新的技术和生产方式代替旧的。然后投入到生产中,起到更大的效益和收益。再逐步扩展到其他行业。从而改变原来产品的生产方式和技术路线。成为企业发展的最大的动力
Industry Convergence
1. Definition of Convergence
Industrial convergence refers to "one industry inter-penetrates with another industry or one sector intersects with another sector in the same industry and eventually blend" (Zhu Ruibo, 2006, P25). Then, gradually the dynamic development of new industry forms. Industrial convergence can be divided into three categories: industry penetration, industry crossover and industry restructuring.The relevance among the industries and the pursuit for the benefit maximization is the inner motivation of industry convergence and development.
2. Imperative for the Convergence
There are mainly four factors contributing to the industry convergence. 
2.1 Technology Innovation
"Technology innovation develops alternative or relevant technology, process and products, and then blend them into other industries through penetration and diffusion, which changes the technical route of the product or service of the original industry"(Yin Li and Zang Xuheng, 2008, P36). Affected by this, the production and cost functions of the original industry change, so as to provide the power for industry convergence. Meanwhile, technology innovation changes the characteristics  of the market demand and brings new market demand to the products of the original industry, so that the industry convergence has the market space. The spread of important technical innovation in different industries leads to the technical fusion which makes the different industries lay the common technology base and blurs the boundaries among different industries. Ultimately, industrial convergence emerges as the time requires. For example, information technology revolution which have begun since 1970s changes the time, space and cost to get three kinds of basic information: text, images and sound. With the the fusion of information technology in each industry and the development of local area network (LAN) and WLAN, each industry puts great efforts on advocating the on-line information treatment system in such aspects as the the customer management, production management, financial management, storage management and transportation management, so that the customer can get the information, products and services they want anytime and anywhere, which blurs the boundaries among the industries.Since 1990s, industrial convergence becomes the trend of the global industry development. The main reason lies in the technology innovation happening in all fields, and the catalysts- communication and the information technology integrating various kinds of innovative technologies is maturer and maturer. As new leading information industries, they develop at the speed rate of 30% every year in recent years and technology fusion resulted from the information revolution has spread to each industry, leading to big fusion among the industries. Technology innovation and technology fusion catalyse the industrial convergence and development. The industry convergence based on the technology innovation and technology fusion is "the the fundamental changes of traditional industrial system and is the historical mark of new industrial revolution", becoming the new power driving the industry development and economic growth.