海外刘洋学习经历描述

2019-03-04 11:47:33      点击:

 

从一个电竞公司完全没有品宣部门只有一个官微一个行业内媒介的情况下,组建15人的品牌市场部团队(包括公关组 新媒体的微博微信公众号运营 节目策划 文案组和媒介组)

 

负责公司的品牌推广,定期的品牌资讯露出、媒体曝光总裁专访、媒体沟通、与斗鱼等直播平台合作的节目推广、公司与外品牌合作的商务PPT撰写、危机公关、所有与品牌宣传相关的事宜、包括大小型发布会策划执行、每周的竞品公司分析、企业内部传阅的品牌周报等。

 

在七煌工作期间的几个亮点      

1.公司战略项目的公关传播策划执行

七煌2016电竞未来时态战略发布会(含七煌B轮融资消息、成都七煌博瑞电竞文化传播有限公司成立、成都电竞孵化园启动)

媒体曝光宣传部分:

到场的36家中央及地方媒体全部发稿,3家媒体进行视频报道,同时有100家以上的媒体转载发稿。电竞行业媒体方面,超过20家媒体发稿宣传。

 

2CEO宣传报道

安排CEO接受诸多一级媒体专访,包括外媒和诸多财经,创投圈媒体,彻底打破电竞公司一直在“山谷内“自娱自乐发布游戏类媒体资讯的过往传统,美联社、第一财经、36氪、钛媒体、界面新闻、今日头条、艾瑞咨询等数十家优质媒体在过去半年内做了品牌露出。

 

3、除媒体外的品牌宣传项目

品牌合作:与奔驰合作项目策划方案

         《颜料大作战》项目演讲介绍

公司发展:公司对外简介

          中金公司投资策略会七煌总经理演讲

 

4、危机公关处理

危机公关整体预案 1

XX事件:官方声明1份,道歉发布会口播稿2份,删除稿件或隐藏稿件媒体20家,贴吧论坛等删帖若干。后续安排Mini复出采访2次。

XX事件:官方声明1份,删除稿件或隐藏稿件媒体10家,贴吧论坛等删帖若干。

XX事件:删除稿件或隐藏稿件媒体10家,微信公众号5个。

 

5、电竞行业媒体把控

目前达到紧密合作级的电竞行业媒体、论坛等20家,无论突发事件的公关删稿控制舆情扩散,亦或是日常曝光、露出、发稿等皆有深度合作。

名单如下:1、腾讯游戏频道2、电子竞技杂志3178 4PCG

5TGBUS 615W 752PK 8、兔玩 9、特玩 1021CD 11U9

12、锐派 13SITV 14LOL大咖 15pentakill 16、捞月狗

1717173  18、大电竞APP 19、玩家赛事20NGA

 

6、赛事、节目项目运营

LCK春季赛运营:

宣传预热:1、微博赛事预告 2、贴吧论坛活动讨论

直播讨论:1、在线观众峰值监测 2、微博、贴吧、论坛等实时直播互动

总结报告:1、战报稿件推送 2、制作整体运营报告

LCK春季赛共举办1次大型线下观赛暨明星见面会(150人规模);共制作13LCK运营报告

 

《炉不撕财富榜》第一季运营:

宣传预热:1、电竞网站投放预热稿件2、节目官博预告 3、贴吧论坛活动讨论

直播讨论:1、在线观众峰值监测2、微博、贴吧、论坛实时互动

总结报告:1、节目战报推送 2、制作整体运营报告

《炉不撕财富榜》第一季推广运营,共出20篇稿件;共制作6份节目运营报告。

 

Working experience and skills

Shanghai XX Info. Technology Co., Ltd.   Chief brand officer

Set up a team for brand marketing with 15 employees (including public relations, operation through new media like Weibo and Wechat, program planning, copywriting and media) under the condition of an e-sports company that is without publicity department but only with one official Wechat and one media in its field.

Responsible for brand promotion, brand information exposure at regular intervals, media exposure for the president’s interview, media communication, cooperating with some other medias like Douyu for program promoting, making PPT while working with other companies or brands, crisis public relations, and others that are related to the company products including designing and implementing small conference, weekly analysis for cyber game company, internal communication through weekly newspaper, etc.

Advantages acquired while working at Qihuang

1.      Design and execution of public relations according to company strategies

Future-tense strategic conference of Qihuang Cyber game in 2016 (Containing Qihuang B round Financing, establishment of Qihuang Borui e-sports and cultural communication Ltd Chengdu branch, and the hutching zone of Chengdu cyber game)

Part of Media exposure and dissemination:

Prepared papers for the 36 national and local media and 3 media broadcasting, and reported the news by 100 media. On the other hand, there are over 20 media in this field reporting and exposing for the news.

2.      Reporting and advertising CEO

Arranging top level interviews for our CEO, including media abroad, many finance and economics media, and venture circle media, which provide chance for the cyber game companies to break the limitation that was recreating by themselves in the past in the field. Ten good media, such as AP, CBN, 36KR, Jiemian News, Toutiao, and Iresearch, have exposed and reported the brand information in the past half year.

3.      Brand promotion through other channels

Brand cooperation: work with Benz and introduce the project of Splatoon

Company development: external introduction, Zhongjin investment and strategy conference, Qihuang Chief manager’s speech

4.      Management of crisis public relations

1 set of Pre-arranged plan for Crisis public relations

XX issue: official statement, two apologized drafts for conference, delete documents or hide 20 media’s report documents, delete text within some forums and arrange media interviews for Mini two times.

XX issue: official statement, delete or hide text through 10 media and posted text from some forum.

XX issue: delete or hide texts that were posted at 10 media and 5 Wechat official accounts.

5.      Media control within the field of cyber game

Close cooperation with organizations that are above 20 media and forums to solve problems, which are related to emergency, private exposure, and news distribution.

Organizations are listed below

1)      Tencent Games

2)      E-sports magazine

3)      178

4)      PCG

5)      TGBUS

6)      15W

7)      52PK

8)      Tuwan esports

9)      21CD

10)   U9

11)   Replay net

12)   SITV

13)   LOL DAKA

14)   Pentakill

15)   Laoyuegou

16)   17173

17)   Big esports App

18)   Wanplus

19)   NGA

6.      Competition and program operation

LCK Spring Event operation:

Advertising: 1. Competition foreshow through Weibo; 2. Discussion and chatting within forum

Broadcasting and discussing: 1. Detecting the audience peak; 2) interaction among Weibo, post bar and forum.

Conclusion: 1. News reporting; 2. Report the overall operation

LCL spring event was hold once in total for the spectators and stars offline interaction (150 participants); 13 copies of operation reports were made.

The first season of Lubusi Wealth List (Chinese: Lubusi Caifubang) was promoted and operated, published 20sets of documents and made 6 operating reports.

7.      Documents drafted and provided by marketing department

Lead the copywriting group, responsible for news reporting, drafts for interview, paper for public relations and e-sports news reporting.

8.      Company media operation

Webo: 225,000 fans, 1,500,000+ average viewing every week, 5000+ average interactions every week (forward+ reply+ comment)

Wechat: 100,000 fans, 450,000 average viewing every week, 5000+ average interactions every week.